Color: A striking use of mostly blue hues creates a sense of water and high luxury. These are enhanced by lighter greys or whites to simulate bright light in contrast. Dominance of blue shades creates an inviting sense of visual luxury. This is enhanced through very limited use of accent colors.
Lighting: Lighting is key to creating strong definition and an artificial feel that draws attention to both the shapes and the surfaces on display. This lighting is very direct, emphasizing the reflective qualities of the surfaces.
Design Technique: The art focuses almost entirely on highly reflective tiles. Figures are used, but serve primarily to highlight the materials on display, with the focus on the tiled surfaces in each image. The styles convey a sense of visual luxury, artificial style, stark brightness, reliance on tile as a visual motif, and high definition of the medium on display.